The Ford Bronco debuted a full two years ago, and customers were quickly able to reserve one for just $100 USD. However, some of those exiting reservations have yet to be fulfilled. And just days before the 2023 Ford Bronco order books were expected to open, the Ford Motor Company has confirmed that it will not allow retail orders for new customers until next year. This came with the announcement of the new 2023 Bronco Heritage Edition, which will be exclusive to reservation holders until the new calendar year. Ford has also given priority of the 2022 Bronco Everglades and 2022 Bronco Raptor to reservation holders, as well.
The news doesn’t mean you can’t ever own a 2023 Ford Bronco however. Per the Bronco6G forum, order books will only open for those with an existing reservation or for those that are current order holders. A memo sent to Ford dealers suggests that the automaker will deliver further guidance on 2023 Bronco retail orders in Q4, 2022. Ford recommends customers select from the limited quantities available on dealership lots in the meantime. Any Bronco customer orders not scheduled to be built for the 2022 model year will have the opportunity to convert to the 2023 model year on September 12th.
The 2023 Ford Bronco will feature 11 colors including; Fighter Jet Gray, Robins Egg Blue, Peak Blue Metallic, Yellowstone, Eruption Green Metallic, Code Orange, Race Red, Terrain, Lead Foot Gray, Velocity Blue, and Iconic Silver Metallic. The 2023 Bronco also brings forth a new Heritage model that will consist of two and four door models and two unique paint schemes paying homage to the original model from 1966. The 2023 Bronco Sport will also receive heritage treatment. A more premium Heritage Limited will be offered on both models. Just 1,966 units of each Heritage trim will be built.
Cody is a Tennessee-based media professional with a degree in Journalism and Electronic Media. He has spent time as a country radio morning show producer and currently writes for MC&T as an outlet to geek out over cool cars, trucks, and utility vehicles.
Originally from California Cody has an appreciation for all-electric vehicles but a soft spot for the rumble of an all-American V8 muscle car. His dream car remains a 2007 Ford Mustang Bullitt. His fascination with all things cars stems from countless trips to car shows and watching car movies, of course.
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- Ford Bronco Heritage Edition spy photo
- Image Credit: Brian Williams/Spiedbilde
- Ford Bronco Heritage Edition spy photo
- Image Credit: Brian Williams/Spiedbilde
- Ford Bronco Heritage Edition spy photo
- Image Credit: Brian Williams/Spiedbilde
- Ford Bronco Heritage Edition spy photo
- Image Credit: Brian Williams/Spiedbilde
- Ford Bronco Heritage Edition spy photo
- Image Credit: Brian Williams/Spiedbilde
- Ford Bronco Heritage Edition spy photo
- Image Credit: Brian Williams/Spiedbilde
- Ford Bronco Heritage Edition spy photo
- Image Credit: Brian Williams/Spiedbilde
Two years after Ford launched the Bronco, industrial woes — and, admittedly, Ford's own allocation calculus — remain so woeful that the automaker still can't build enough Broncos to satisfy demand. There are people who reserved a Bronco 2.5 years ago that still don't have their trucks. As one poster wrote on the Bronco6G forum, "It's just a sick joke for my friends now. 'WhEN aRE yOu gETTinG yOUr BrOnCo?!?'"
Elsewhere on Bronco6G, someone noted a YouTube video posted by Long McArthur Ford with information on when order banks will open for the 2023 Bronco and how Ford will be running the show differently this year. According to that intel, order banks for next year's rig will open on September 12 but only for those with existing reservations. From September 12 until November 14, that large and increasingly unruly band of long-suffering shoppers will have the chance to convert their reservations into orders for the 2023 Bronco. That would give Ford clear figures on how large the backlog is before any new customer orders come in.
The crystal ball stops at November 14, the last day for order conversions. The expectation is that this is when retail orders will open, but that's not certain. Ford could find that between converted orders and dealer stock orders it already has the bulk of planned production for 2023 covered, and wait until next year to open retail orders. And remember, Dirt Mountain, the holding lot outside the Michigan Assembly Plant where Broncos pile up and endure the elements while they wait to be finished, is still a thing; it started as Dirt Mountain last year, turned to Ice Mountain over the winter, and is now back to Dirt Mountain. A poster mentioned their Bronco being stuck there from January 31 until June 4 this year.
Nevertheless, we can't imagine Ford skipping a 2023 retail window, even though the list of things facts on the ground that we couldn't have imagined gets longer every week. A clearer vision for the future should arrive by September 12.
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