Specialty Stores-- carry narrow product lines with deep assortments within those lines.
Department Stores--carries a wide variety of product lines, each operated as a separate department managed by specialist buyers or merchandisers.
Supermarket-- A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.
Convenience store--A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods.
Superstore--A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services
Category killer--A giant specialty store that carries a very deep assortment of a particular line [Best Buy]
Service retailer--A retailer whose product line is actually a service; examples include hotels, airlines, banks, colleges, and many others.
Describe the promotion tools used by retailers.
Retailers use any or all of the five promotion tools — advertising, personal selling, sales promotion, public relations [PR], and direct marketing — to reach consumers. They advertise in newspapers and magazines and on radio, television, and the Internet. Advertising may be supported by newspaper inserts and catalogs. Store salespeople greet customers, meet their needs, and build relationships. Sales promotions may include in-store demonstrations, displays, sales, and loyalty programs. PR activities, such as new-store openings, special events, newsletters and blogs, store magazines, and public service activities, are also available to retailers. Most retailers also interact digitally with customers via Web sites and digital catalogs, online ads and video, social media, mobile ads and apps, blogs, and e-mail. Almost every retailer, large or small, maintains a full social media presence.