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Primary Market & Secondary Market Explained
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Investopedia Investing

A Look at Primary and Secondary Markets

By
Brian Beers
Full Bio
Brian Beers is a digital editor, writer, Emmy-nominated producer, and content expert with 15+ years of experience writing about corporate finance & accounting, fundamental analysis, and investing.
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Updated August 29, 2021
Reviewed by
Marguerita Cheng
Reviewed by Marguerita Cheng
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Marguerita is a Certified Financial Planner [CFP®], Chartered Retirement Planning Counselor [CRPC®], Retirement Income Certified Professional [RICP®], and a Chartered Socially Responsible Investing Counselor [CSRIC]. She has been working in the financial planning industry for over 20 years and spends her days helping her clients gain clarity, confidence, and control over their financial lives.

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Fact checked by
Katrina Munichiello
Fact checked by Katrina Munichiello
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Katrina Ávila Munichiello is an experienced editor, writer, fact-checker, and proofreader with more than fourteen years of experience working with print and online publications. In 2011, she became editor of World Tea News, a weekly newsletter for the U.S. tea trade. In 2013, she was hired as senior editor to assist in the transformation of Tea Magazine from a small quarterly publication to a nationally distributed monthly magazine. Katrina also served as a copy editor at Cloth, Paper, Scissors and as a proofreader for Applewood Books. Since 2015 she has worked as a fact-checker for America's Test Kitchen's Cook's Illustrated and Cook's Country magazines. She has published articles in The Boston Globe, Yankee Magazine, and more. In 2011, she published her first book, A Tea Reader: Living Life One Cup at a Time [Tuttle]. Before working as an editor, she earned a Master of Public Health degree in health services and worked in non-profit administration.
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Part Of
How to Invest with Confidence
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  • Overview
  • Stock Market Basics
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    • Stock Market Definition
    • Primary and Secondary Markets
    • How to Buy/Sell Stocks
    • Market Hours
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  • How Stock Investing Works
    • Overview
    • What Owning a Stock Means
    • The Basics of Order Types
    • Position Sizing
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  • Bonds & Fixed Income
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Table of Contents
Expand
  • The Primary Market
  • The Secondary Market
  • The OTC Market
  • Third and Fourth Markets
  • The Bottom Line

The word "market" can have many different meanings, but it is used most often as a catch-all term to denote both the primary market and the secondary market. In fact, "primary market" and "secondary market" are both distinct terms; the primary market refers to the market where securities are created, while the secondary market is one in which they are traded among investors.

Knowing how the primary and secondary markets workis key to understanding how stocks, bonds, and other securitiestrade. Without them, the capital marketswould be much harder to navigate and much less profitable. We'll help you understand how these markets work and how they relate to individual investors.

Key Takeaways

  • The primary market is where securities are created, while the secondary market is where those securities are traded by investors.
  • In the primary market, companies sell new stocks and bonds to the public for the first time, such as with an initial public offering [IPO].
  • The secondary market is basically the stock market and refers to the New York Stock Exchange, the Nasdaq, and other exchanges worldwide.

The Primary Market

The primary market is where securities are created. It's in this market that firms sell [float] new stocks and bonds to the public for the first time.Aninitial public offering, or IPO, is an example of a primary market. These trades provide an opportunity for investors to buy securities from the bank that did the initial underwriting for aparticular stock.An IPO occurs when a private company issues stockto the public for the first time.

For example, company ABCWXYZInc. hires fiveunderwritingfirms to determine the financial details of itsIPO. The underwritersdetail that the issue price of the stock will be$15. Investors can then buy the IPO at this pricedirectly from the issuing company.

This is the first opportunity that investors have to contribute capital to acompany through the purchase of its stock. A company's equity capital is comprised of the funds generated by the sale of stock on the primary market.

Types of Primary Offering

A rights offering [issue]permits companies to raise additional equity through the primary market after already having securities enter the secondary market. Current investors are offered prorated rights based on the shares they currently own, and others can invest anew in newly minted shares.

Other types of primary market offerings for stocks include private placement and preferential allotment. Private placement allows companies to sell directly to more significant investors such as hedge funds and banks without making shares publicly available. While preferential allotment offers shares to select investors [usually hedge funds, banks, and mutual funds]at a special price not available to the general public.

Similarly, businesses and governments that want to generatedebt capitalcan choose to issue new short- and long-term bonds on the primary market. New bonds are issued with coupon rates that correspond to the current interest rates at the time of issuance, which may be higher or lower than pre-existing bonds.

The important thing to understand about the primary market is that securities are purchased directly from an issuer.

1:09

Primary Market

The Secondary Market

For buying equities, the secondary market is commonly referred to as the"stock market." This includes the New York Stock Exchange [NYSE], Nasdaq, and all major exchanges around the world. The defining characteristic of the secondary market is that investors trade among themselves.

That is, in the secondary market, investors trade previously issued securities without the issuing companies' involvement. For example, if you go to buy Amazon[AMZN] stock, you are dealing only with another investor who owns shares in Amazon. Amazon is not directly involved with the transaction.

In the debt markets, while a bond is guaranteed to pay its owner the full par value at maturity, this date is often many years down the road. Instead, bondholders can sell bonds on the secondary market for a tidy profit ifinterest rates have decreased since the issuance of their bond, making it more valuable to other investors due to its relatively highercoupon rate.

The secondary market can be further broken down into two specialized categories:

Auction Markets

In the auction market, all individuals and institutions that want to trade securities congregate in one area and announce the prices at which they are willing to buy and sell. These are referred to as bid and ask prices. The idea is that an efficient market should prevail by bringing together all parties and having them publicly declare their prices.

Thus, theoretically, the best price of a good need not be sought out because the convergence of buyers and sellers will cause mutually agreeable prices to emerge. The best example of an auction market is the New York Stock Exchange [NYSE].

Dealer Markets

In contrast, a dealer market does not require parties to converge in a central location. Rather, participants in the market are joined through electronic networks. The dealers hold an inventory of security, then stand ready to buy or sell with market participants. These dealers earn profits through the spread between the prices at which they buy and sell securities.

An example of a dealer market is the Nasdaq, in which the dealers, who are known as market makers, provide firm bid and ask prices at which they are willing to buy and sell a security. The theory is that competition between dealers will provide the best possible price for investors.

The so-called "third" and "fourth" markets relate to deals between broker-dealers and institutions through over-the-counterelectronic networks and are therefore not as relevant to individual investors.

The OTC Market

Sometimes you'll hear a dealer market referred to as an over-the-counter [OTC] market. The term originally meant a relatively unorganized system where trading did not occur at a physical place, as we described above, but rather through dealer networks. The term was most likely derived from the off-Wall Street trading that boomed during the great bull market of the 1920s, in which shares were sold "over-the-counter" in stock shops. In other words, the stocks were not listed on a stock exchange, they were "unlisted."

Over time, however, the meaning of OTC began to change. The Nasdaq was created in 1971 by the National Association of Securities Dealers [NASD] to bring liquidity to the companies that were trading through dealer networks. At the time, few regulations were placed on shares trading over-the-counter, something the NASD sought to improve. As the Nasdaq has evolved over time to become a major exchange, the meaning of over-the-counter has become fuzzier.

Nowadays, the term "over-the-counter" generally refers to stocks that are not trading on a stock exchange such as the Nasdaq, NYSE, or American Stock Exchange [AMEX]. This means that the stock trades either on the over-the-counter bulletin board [OTCBB] or the pink sheets. Neither of these networks is an exchange; in fact, they describe themselves as providers of pricing information for securities. OTCBB and pink sheet companies have far fewer regulations to comply with than those that trade shares on a stock exchange. Most securities that trade this way are penny stocks or are from very small companies.

For these reasons, while the Nasdaq is still considered a dealer market and, technically, an OTC, today's Nasdaq is also a stock exchange and, therefore, it is inaccurate to say that it trades in unlisted securities.

$25.5 trillion

The market cap of the New York Stock Exchange, the largest stock exchange in the world, as of March 2020. Stock exchanges are considered to be part of the "secondary" market.

Third and Fourth Markets

You might also hear the terms "third" and "fourth" markets. These don't concern individual investors because they involve significant volumes of shares to be transacted per trade. These markets deal with transactions between broker-dealers and large institutions through over-the-counter electronic networks.

The third market comprises OTC transactions between broker-dealers and large institutions. The fourth market is made up of transactions that take place between large institutions.

The main reason these third- and fourth-market transactions occur is to avoid placing these orders through the main exchange, which could greatly affect the price of the security. Because access to the third and fourth markets is limited, their activities have little effect on the average investor.

The Bottom Line

Although not all of the activities that take place in the markets we have discussed affect individual investors, it's good to have a general understanding of the market's structure. The way in which securities are brought to the market and traded on various exchanges is central to the market's function. Just imagine if organized secondary markets did not exist; you'd have to personally track down other investors just to buy or sell a stock, which would not be an easy task.

In fact, many investment scams revolve around securities that have no secondary market, because unsuspecting investors can be swindled into buying them. The importance of markets and the ability to sell a security [liquidity] is often taken for granted, but without a market, investors have few options and can get stuck with big losses. When it comes to the markets, therefore, what you don't know can hurt you and, in the long run, a little education might just save you some money.

Article Sources

Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1. NYSE. "The NYSE Market Model." Accessed Sept. 18, 2020.

  2. U.S. Securities and Exchange Commission. "Nasdaq Market Center Systems Description," Page 3. Accessed Sept. 18, 2020.

  3. Library of Congress. "Wall Street and the Stock Exchanges: Historical Resources." Accessed Sept. 18, 2020.

  4. Statista. "Largest Stock Exchange Operators Worldwide as of March 2020, by Market Capitalization of Listed Companies." Accessed Sept. 18, 2020.

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  • Stock Market | Investopedia
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  • A Look at Primary and Secondary Markets
    3 of 38
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    7 of 38
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    11 of 38
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    16 of 38
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    19 of 38
  • What Is a Bond?
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  • 4 Basic Things to Know About Bonds
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  • What Is the Quickest, Easiest, and Cheapest Way to Buy a Bond?
    23 of 38
  • How To Invest In Corporate Bonds
    24 of 38
  • Introduction to Treasury Securities
    25 of 38
  • The Basics of Municipal Bonds
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  • What Are the Risks of Investing in a Bond?
    27 of 38
  • Options vs. Futures: Whats the Difference?
    28 of 38
  • Options Trading Strategies: 4 Strategies for Beginners
    29 of 38
  • The Importance Of Diversification
    30 of 38
  • How to Calculate Your Portfolio's Investment Returns
    31 of 38
  • Understanding Corporate Actions
    32 of 38
  • Why Dividends Matter to Investors
    33 of 38
  • What Are Stock Fundamentals?
    34 of 38
  • 5 Essentials You Need to Know About Every Stock You Buy
    35 of 38
  • Sector Breakdown
    36 of 38
  • How to Analyze a Company's Financial Position
    37 of 38
  • Understanding Technical Analysis
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Related Terms

Capital Markets: What You Should Know
Capital markets are venues where savings and investments are channeled between suppliers and those in need of capital.
more
Over-the-Counter [OTC]
Over-the-Counter [OTC] trades refer to securities transacted via a dealer network as opposed to on a centralized exchange such as the New York Stock Exchange [NYSE].
more
Stock Market | Investopedia
The stock market consists of exchanges or OTC markets in which shares and other financial securities of publicly held companies are issued and traded.
more
What Is a Primary Market?
A primary market is a market that issues new securities on an exchange, facilitated by underwriting groups and consisting of investment banks.
more
Penny Stock Reform Act
The penny stock reform act sought to clamp down on fraud in non-exchange-listed stocks priced below $5 that generally trade in the over-the-counter market.
more
Third Market
The term "third market" refers to trading by non-exchange member broker-dealers and institutional investors of exchange-listed stocks.
more
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