emotional response
FEEDBACK: Traditionally, there was an assumption that political attitudes were wholly rooted in rational factors, such as economic self-interest. Now political scientists have a renewed understanding that opinions about issues and politics have emotional underpinnings as well. Emotional responses to candidates, events, or policies run the gamut from strongly positive to strongly negative. These emotions are usually measured by survey questions asking if a candidate [or individual, event, or issue] makes the respondent feel angry, fearful, anxious, or enthusiastic. Contrary to the idea that public opinion is purely rational, feelings are complicated and often irrational; once individuals become emotionally attached to particular beliefs, they tend to hold onto them even in the face of contradictory information. Using emotions as a guide, individuals form opinions quickly in response to current events.
ISIS
FEEDBACK: Viral news spread rapidly in 2015 when an extremist militia group in Iraq and Syria calling itself the Islamic State of Iraq and Syria [ISIS] used the web to distribute gruesome videos of beheadings of foreign journalists, soldiers, and Christians. ISIS gained momentum quickly, taking over large swaths of Iraq and Syria, including key cities, trade routes, and oil fields. With a $2 billion dollar budget in 2015 from oil revenue and criminal activity, the organization's goal is to create a worldwide Sunni Islamic empire [or caliphate] across countries in the Middle East. The group used a sophisticated online propaganda campaign to convince more than 25,000 foreigners to join the fight. Media coverage of the mass executions fueled emotions of fear, and by 2015 more than twice as many approved as disapproved [63 percent and 30 percent, respectively] of the military campaign against ISIS.
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