Which term refers to a giant specialty store with a very deep assortment of a particular product line quizlet?
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Specialty Stores-- carry narrow product lines with deep assortments within those lines. Show
Department Stores--carries a wide variety of product lines, each operated as a separate department managed by specialist buyers or merchandisers. Supermarket-- A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products. Convenience store--A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods. Superstore--A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services Category killer--A giant specialty store that carries a very deep assortment of a particular line (Best Buy) Service retailer--A retailer whose product line is actually a service; examples include hotels, airlines, banks, colleges, and many others. Describe the promotion tools used by retailers. Retailers use any or all of the five promotion tools — advertising, personal selling, sales promotion, public relations (PR), and direct marketing — to reach consumers. They advertise in newspapers and magazines and on radio, television, and the Internet. Advertising may be supported by newspaper inserts and catalogs. Store salespeople greet customers, meet their needs, and build relationships. Sales promotions may include in-store demonstrations, displays, sales, and loyalty programs. PR activities, such as new-store openings, special events, newsletters and blogs, store magazines, and public service activities, are also available to retailers. Most retailers also interact digitally with customers via Web sites and digital catalogs, online ads and video, social media, mobile ads and apps, blogs, and e-mail. Almost every retailer, large or small, maintains a full social media presence. Which type of store carries a deep assortment?While category specialists sell products of a certain category, specialty stores are much more product-specific. They don't have much in the way of variety, but their assortment is very deep. Specialty stores would include florists, locksmiths, and hardware stores, among others.
Which type of store carries a deep assortment of a particular product line has knowledgeable staff and can be viewed as a giant specialty store quizlet?101) Category killers are giant specialty stores that carry a very deep assortment of a particular line. 102) Off-price retailers pay regular wholesale prices for their merchandise but maintain low prices by accepting lower margins and selling higher volume.
Which type of retailer carries deep product assortments of narrow product lines?Answer: Specialty stores carry narrow product lines with deep assortments within those lines.
Which type of retailer is much larger than a regular supermarket and offers a large assortment of routinely purchased food products nonfood items and services?superstore: a store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services.
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