What is a method for obtaining new ideas and solutions by focusing on problems?

Even with a wide variety of sources available, coming up with an idea as the basis for a new venture can still be a difficult problem. The entrepreneur can use several methods to help generate and test new ideas including focus groups, brainstorming and problem inventory analysis. The following are some of the key methods to help generate end test new ideas: 1. Focus Groups ? these are the groups of individuals providing information in a structural format. A moderator leads a group of people through an open, in-depth discussion rather than simply asking questions to solicit participant response. Such groups form comments in open-end in-depth discussions for a new product area that can result in market success. In addition to generating new ideas, the focus group is an excellent source for initially screening ideas and concept. 2. Brainstorming ? it is a group method for obtaining new ideas and solutions. It is based on the fact that people can be stimulated to greater creativity by meeting with others and participating in organized group experiences. The characteristics of this method are keeping criticism away; free wheeling of idea, high quantity of ideas, combinations and improvements of ideas. Such type of session should be fun with no scope for domination and inhibition. Brainstorming has a greater probability of success when the effort focuses on specific product or market area. 3. Problem inventory analysis? it is a method for obtaining new ideas and solutions by focusing on problems. This analysis uses individuals in a manner that is analogous to focus groups to generate new product areas. However, instead of generating new ideas, the consumers are provided with list of problems and then asked to have discussion over it and it ultimately results in an entirely new product idea. The entrepreneur is not limited by only the three methods presented in this article. There are other creative problem solving methods and techniques that are also available.

We will know 6 Methods of Generating New Ideas.

Meaning:

“An idea is something such as a thought or conception, that is the product of mental activity. “

Following are the technique for generating new ideas

1. Focus Group
2. Brainstorming
3. Problem Inventory Analysis
4. Delphi Technique
5. Library and Internet search
6. Survey

1. Focus Group

A focus group is a group of 5 to 10 persons that represent different socio-economic backgrounds. They are experts in different subjects. Hence, their opinions, beliefs, perceptions, and attitude toward a product, concept, service, and advertisement help people to generate new ideas.

2. Brainstorming

It is the process of generating new ideas and solutions through group discussion. Brainstorming is a free way to generate creative ideas from own self. However, It sometimes produces nonreal ideas as well. But all the ideas are welcome in the group. Hence, brainstorming doe not require the participant to prepare much time and pressure.

3. Problem Inventory Analysis

Problem inventory analysis is also a technique for generating ideas. In this method, consumers are provided with a list of problems and then are asked to identify products that have these problems. Hence, it is used to develop the new existing product. However, it does not mean that every result leads to a new product.

4. Delphi Technique

Delphi Technique is a method to collect series feedback from people of the organization. That feedback is summarized and voted important best one. During the process. the group coverages towards the common idea which is correct. Hence, the Delphi technique is one widely adopted approach the heterogeneity mix of knowledge and items with a greater probability of success.

5. Library and Internet Search

Journals, Books, business magazines, annual reports, industry reports, etc are available in a library. Studying this material helps us in generating new ideas. Similarly, the internet and email can be use for generating ideas. Hence, access to essential information from all parts of the world is another technique of idea generation.

6. Survey

The survey is another widely adopted technique for generating a new idea. It is a method of gathering information from a sample of the population. The organization should choose sample of the population carefully. Moreover, the company collects information and data from the sample. Hence, with the help of surveys, the organization can generate ideas on new products, services, and modalities of business.

Hence, these are the 6 Methods of Generating New Ideas.

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