What is the difference between the problem and the research objective in marketing research?
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Defining the problem and research objectives is often the hardest step in the research process. The manager may know thatsomething is wrong without knowing the specific causes. For example, managers of a retail clothing store chain decided that fallingsales were caused by poor floor setup and incorrect product positioning. However, research concluded that neither problem was thecause. It turned out that the store had hired sales persons who weren't properly trained in providing good customer service. Carefulproblem definition would have avoided the cost and delay of research and would have suggested research on the real problem.When the problem has been defined, the manager and researcher must set the research objectives. A marketing research projectmight have one of three types of objectives. Sometimes the objective is exploratory—to gather preliminary information that will helpdefine the problem and suggest hypotheses. Sometimes the objective is descriptive—to describe things such as the market potentialfor a product or the demographics and attitudes of consumers who buy the product. Sometimes the objective is casual—to testhypotheses about causeandeffect relationships.DEVELOPING THE RESEARCH PLANThe second step of the marketing research process calls for determining the information needed, developing a plan for gathering itefficiently, and presenting the plan to marketing management. The plan outlines sources of secondary data and spells out the specificresearch approaches, contact methods, sampling plans, and instruments that researchers will use to gather primary data.A marketing researcher can gather secondary data, primary data, or both. Primary data consists of information collected for thespecific purpose at hand. Secondary data consists of information that already exists somewhere, having been collected for anotherpurpose. Sources of secondary data include internal sources such as profit and loss statements, balance sheets, sales figures, andinventory records; and external sources such as government publications, periodicals, books, and commercial data. Primary datacollection requires more extensive research, more time, and more money. Secondary sources can sometimes provide information thatis not directly available or would be too expensive to collect.Secondary data also present problems. The needed information may not exist. Researchers can rarely obtain all the data they needfrom secondary sources. The researcher must evaluate secondary information carefully to make certain of its relevance (fits researchproject needs), accuracy (reliably collected and reported), currency (up to date enough for current decisions), and impartiality(objectively collected and reported). Researchers must also understand how secondary sources define basic terms and concepts, asdifferent sources often use the same terms but mean slightly different things, or they attempt to measure the same thing but go about itin different ways. Either way, the result can be that statistics found in secondary sources may not be as accurate or as relevant as theyappear on the surface. Show What is the difference between the "problem" and the "research objective" in marketing research?- A problem is asituation that calls for managers to make a choice among alternatives; research objectives are totally dependent onthe problem and state what the researcher must do.Which of the following should you look for in evaluating a study that is secondary data?- All of the aboveWhich of the following is the order in which research designs should be carried out?- There is no step-by-step fashionfor which order to use research designs.What type of research is unstructured and informal?- exploratoryWhich of the following is not true of secondary data, or information?- They are difficult to find because you must firstpetition the researcher to get the data.Which type of data refers to information that is developed or gathered by the researcher specifically for the research Get answer to your question and much more When costs of doing research outweigh the value of the information generated by the research, research should notWhich of the following marketing information subsystems gathers information about events and happenings "outside" Get answer to your question and much more Get answer to your question and much more When defining the problem it is important:- to define all possible causesWhich of the following is the best definition of marketing research? Marketing research is:- the process of designing,gathering, analyzing, and reporting information that may be used to solve a specific marketing problem Get answer to your question and much more Which of the following is a type of research design? Get answer to your question and much more Which of the following is true of "symptoms" as discussed in Chapter 3 of your text?- symptoms are changes in thelevel of some key monitor that measures the achievement of an objective. What is the difference between research problem and research objectives?A research problem is a broad issue that you would like to address through your research. It identifies a difficulty, doubt, or an area of concern, in theory or in practice, that requires thought and investigation. Research objectives are clear statements of what you aim to achieve through your research.
What is the difference between objectives and statement of the problem?It is a two different things entirely, the research objectives are the purpose or the intended task plan to be achieve in a project while research question is the process of stating the problem of the research, this gives a deep insight about the research to be embark on.
What is the difference between research problem and research statement?Answer: A research problem is an area of concern or a gap in the existing knowledge that points to the need for further understanding and investigation. A problem statement is used in research work as a claim that outlines the problem addressed by a study.
What is the difference between a marketing problem and a research problem?Any problem related to marketing of goods, and service is called a marketing problem. A marketing research problem is the one which is selected for a detailed study.
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