When the range of a media vehicle exceeds the targeted audience the excess is referred to as?
Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products. Show
Add affinity audiences to your audience targeting to reach people based on their specific interests as they browse pages across the web. Select from a wide range of lists—from "auto enthusiasts" and "sports fans" to "luxury travelers" and "fashionistas"—to show ads to people who are likely to be enthusiasts. Would targeting affinity categories be useful for you?You should consider targeting affinity audiences if you are interested in expanding your target audience to users more likely to convert based on their interests. For example:
With affinity audiences, you can connect with target audiences that are consistent with the audiences you might buy for offline or TV campaigns. Reaching a wide variety of relevant users is as simple as choosing a brand category and optionally overlaying with demographics. Users are allocated into audience categories for targeting on third-party websites and apps based primarily on their activity on third-party websites and apps. Users are allocated into audience categories for targeting on Google’s own products based primarily on their activity on these products. Available affinity audiences in Display & Video 360
Target affinity audiencesTo target affinity audiences, navigate to a line item's Audience targeting, then search for the name of the affinity category you want to target. Frequently asked questionsDoes targeting affinity categories work with mobile impressions? Yes. Targeting affinity categories is supported for mobile web and in-app inventory. When the range of a media vehicle exceeds the targeted audience the excess is referred to as what a Frequency surplus B flighting C waste coverage D geographical excess?109 Cards in this Set. Which term refers to all of the individuals who might be within a media vehicle's audience?A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience.
Which of the following is an example of a media vehicle?A media vehicle is a specific television program, digital media, newspaper, magazine, radio station, outdoor advertising location, etc., that can be employed to carry advertisements or commercials (or any other marketing communications).
Which term refers to the potential audience that might receive a message through a vehicle?True. Coverage refers to the potential audience that might receive a message through a vehicle.
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