Consumer Behaviour can be defined as MCQ
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Ankit Gandhi 100% found this document useful (1 vote) 4K views 4 pages Consumer Behavior MCQ © © All Rights Reserved Did you find this document useful?Is this content inappropriate?Report this Document 100% found this document useful (1 vote) 4K views4 pages Conusmer Behaviour MCQUploaded byAnkit Gandhi Description:Consumer Behavior MCQ Full description Jump to Page You are on page 1of 4 Search inside document You're Reading a Free Preview
Buy the Full Version Reward Your CuriosityEverything you want to read. Anytime. Anywhere. Any device. No Commitment. Cancel anytime.  This post covers top 20 Consumer Behaviour MCQ With Answers. These latest updated CB multiple choice questions are useful for MBA, MMS, PGDM, MMM, BBA, Mcom, B Com, and other management students. Students & researchers preparing for NET, SET and Ph D entrance exam can also practice these Consumer behaviour MCQ questions for better score. The buying process starts when the buyer recognizes a _____ A. Product or Service B. Shop or Market C. Need or Problem D. Money or Status View Answer C. Need or Problem If performance meets consumer expectations, the consumer is _________. A. Satisfied B. Dissatisfied C. Delighted D. Happy CDM stands for ________ A. Consumer Development Model B. Consumer Decision Mix C. Consumer Decision Making D. Consumer Development Matrix View Answer C. Consumer Decision Making First stage in the basic model of Consumer Decision Making is ______ A. Purchase B. Information Search C. Need D. Evaluation of alternatives Second stage in the Consumer Decision Making model is ______ A. Need B. Information Search C. Evaluation of alternatives D. Purchase View Answer B. Information Search The final stage in the Consumer Decision Making model is ______ A. Pre-purchase B. Post-purchase C. Evaluation of alternatives D. Purchase View Answer B. Post-purchase The customer or consumer is __________when actual performance exceeds the expected performance of the product. A. Happy B. Satisfied C. Disatisfied D. Delighted Parents buy toys or gifts for their children. This act is considered as _______ in the buying process. A. Buyer B. Decider C. Maintainer D. All of the above View Answer D. All of the above When goods and services are purchased for use in the production or assembling of products that are sold and supplied to others is known as ______ A. Individual Buyer Behaviour B. Business Buyer Behaviour C. Consumer Buyer Behaviour D. Secondary Buyer Behaviour View Answer B. Business Buyer Behaviour _____________is displayed by a person while buying milk. A. Selective Buying Behaviour B. Routinized buying behaviour C. Extnsive buying behaviour D. Credence buying behaviour View Answer B. Routinized buying behaviour This chapter introduces the study of consumer behaviour, in particular emphasising the importance of consumers in marketing thinking. The chapter aims to outline the broad range of aspects of human beings which impinge on their purchasing and consumption behaviour, and therefore acts as a scene-setter for the rest of the book. 1. Which of the following is true?
Answer: C Consuming is not about the decisions, it is about usage: and consumer behaviour happens with or without persuasion 2. Which of the following is NOT true?
Answer: B Segmentation and purchasing behaviour are inextricably linked. 3. Which of the following is typical of transaction marketing?
Answer: B The others are typical of relationship marketing. 4. Which of the following is true?
Answer: C The others are, in fact, exactly the opposite of the case. 5. Which of the following is TRUE?
Answer: B They are often associated, but unfortunately the techniques of direct marketing (mailings and telephone calls) often alienate consumers. 6. Which of the following is NOT a market research tool?
Answer: C Thinking about consumers is no substitute for going out and talking to people. 7. The study of demand is called ______.
Answer: B It is the study of economy, which means choosing between one thing and another. 8. The study of human behaviour in groups is called ______.
Answer: B It is the study of societies. 9. Which of the following is NOT true?
Answer: B Family has a strong influence on behaviour, in and out of the home. 10. Which of the following is TRUE?
Answer: C Elasticity shows that there is no objective difference between necessities and luxuries, and marketers certainly do need to consider price, whatever the elasticity of demand for the product. Web exerciseVisit https://consumergateway.org/tag/pg/ Why does P&G feel that keeping in touch with consumers’ lives is of paramount importance? How do they use brand management to facilitate this? How is consumer behavior defined?Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumers' emotional, mental, and behavioral responses. Consumer behavior incorporates ideas from several sciences including psychology, biology, chemistry, and economics.
What are the 4 consumer behavior?Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior.
What are consumer goods Mcq?Consumer goods are defined as: a) Relatively cheap products purchased on a regular basis.
How is consumer behavior defined quizlet?Consumer Behavior. the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experi- ences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
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