How do you pitch a Spotify playlist to a curator?
Ah, Spotify editorial playlists, the one thing all artists want to get on in the age of streaming and the digital age, and it is understandable ! You certainly have artists around you who have seen their Spotify stats skyrocket after being placed in one of them, and you want the same to happen to you ! Show
If they were successful, so can you. Its hard work, but its certainly rewarding, as you will gradually (or suddenly!) see your stream rates increase and your fan base grow over time. How to do so ? And what are the mistakes not to make ? Lets get into it ! What we are going to cover :
Avoid paying for third-party playlists pitching platforms at all costs.Youve probably seen tons of ads for them on Instagram or elsewhere : those third-party services that promise you to make your stats skyrocket on Spotify because they pitch your track to streaming platforms for you. Tempting, isnt it ? Especially for such a low price ? Unfortunately, Im sorry to tell you that none of these services are reliable, for the very reason that they bank on your lack of music industry knowledge. This is not the way youre going to contact playlist curators. Your distributor takes care of it ; some aggregators like Wiseband also do so for some artists. Why only these very specific music professionals ? Because they are the only ones who are in direct contact thanks to private & dedicated platforms with the editors of official Spotify playlists ! But what about independent playlists then ? After all, these third-party pitching services do not offer to contact official Spotify playlist curators, but influentialindependent playlists on the platform ! This is where a good analysis of a playlists statistics as well as its content and curator is to be done. Services like Chartmetric can track this kind of data for you and help you do the work, but you dont need to have a Charmetric account to be able to analyze them. Before contacting any playlist curator, have a look at the number of followers of all of their playlists. Are they always more or less the same ? If so, the chances of these subscribers being fake accounts are unfortunately extremely high. I also recommend analyzing the names of the profiles who are subscribed to the playlists as well as the playlist you want to contact : are they profiles with a photo and a real name ? Or are they anonymous profiles with series of numbers and / or letters as a nickname ? There too, there is a great risk that these profiles are actually just bots. Why am I asking you to pay such close attention to those who have their email addresses listed in their description or bio ? Because, in a lot of cases, these people will come and offer you a spot in one of their playlists, sometimes paying a few dozen euros to stay there a practice that Spotify is actually fighting against at stated in their terms of use. It is important not to end up on these fake playlists for several reasons : you will run the risk of being shadow ban by Spotify, or even of being entirely banned from the platform as an artist. I have read many testimonials from artists who have suffered from this, and it goes without saying that Spotify does not offer them the possibility of reopening a profile on they platform again. Whats being shadow banned though ? Being shadow banned means that Spotifys algorithm has understood that you are using fake playlists and therefore fake streams to amp up your statistics. Therefore, they will put you aside for a period of time that is difficult to determine, preventing you from entering the natural algorithm of the platform. But then, how to get featured in Spotify playlists ? Come with me, Ill give you some tips & tricks ! Spotify for Artists : a master guide.A few weeks ago, I was talking to a manager who explained to me that by putting the hard work in and by making sure her artist uses all the features of the Spotify application, her artist always ends up in at least one editorial playlist at each & every release. The dream, right ? As she said to me, she recommends using all the features Spotify offers you to showcase your releases, as the streaming platforms algorithm may notice when an artist uses it. So dont just send out your release to your aggregator or your distributor thinking they will do all the work for you ! Work in harmony with them by following these few tips :
To put it simply : use Spotify as if it were an extension of your social media accounts, or a blog if you prefer. Use it to give information about yourself to your community and to the music diggers who come across your profile. When you spend time on Lorde or Billie Eilishs profiles, you learn a lot about them and their art, right ? Do whats in your power with the tools Spotify has to offer today ! Obviously, this doesnt get you playlisted straight away on Spotify playlists, but it does help make yourself visible in the long run. Now lets get back to playlists curators and the various ways you can reach them. Groover, SubmitHub, Dailyplaylists, Indiemono a good place to start when it comes to pitching to Spotify playlists.While third party services that pitch your track for you are to be avoided, self-promotion platforms like Groover, SubmitHub, Dailyplaylists or even Indiemono to only name a few are services that can help you contact them on your own. For a few bucks for Groover and SubmitHub or a limited number of contacts for Dailyplaylists and Indiemono, you can select the influencers you want to reach and thus run a campaign from 48 hours to 7 days depending on the platform. The curators can then come back to you with feedback or a playlist share ; those who did not respond lose the credits you allocated to them and you can reuse them to contact other people on the platform.
Lets start with SubmitHub, one of the more favored playlists for electronic music artists (and more of course !).
The same process can be applied to services like Groover, Dailyplaylists or even Indiemono each platform has its own interface, so I leave it to you to adapt your pitch to their requirements ! And as sometimes that will not be enough to find the right playlists curators for your release, it will sometimes be necessary to complete this process by digging Spotify itself. Its a long and tedious process, but it will pay off long term ! Youll see, it is not that complicated. Alright, lets get to it : lets dig Spotify and look for e-mail addresses.Very often, youll notice that some Spotify playlist editors leave their email or their Instagram account for you to contact them for a spot in their playlist. While it is not always easy to find who does so, it is still possible, and that starts with searching for playlists by keywords.
Once you have your playlist list ready, you need to check that the curators email addresses or Instagram accounts are in the description of their playlists or their bio ! Pro tip : If the curator has a specific pseudonym, try searching for them on Instagram, Facebook, or Twitter, because you might stumble upon their profile and therefore find their contact form. I recommend you to also check if its not already on SubmitHub, it could have flown under your radar ! Put these email addresses and Instagram profile in an Excel file or a Word sheet so that you can keep track of your process. And there you go ! You now have all the necessary info to be able to reach playlists curators on your own ! While reading this article, you realized that you havent worked on your promo assets enough or that you need help to better communicate with your audience ? Are you not sure how to do it ? No worries, this is my job : I have created many assets to help you release your music independently, and I am here to support you every step of the way as well ! Contact me !Similar articles
Do you have a question ?Lets get in touch ! |